Peter Erskine is an Analytic Manager at Wunderman Data Management, Dallas TX, who provides analytical tools including machine learning tools and guidance to help develop solutions for clients that give them actionable insights and make clients very efficient.
Peter came to Wunderman Data Management after working as a Senior Statistician with J. Walter Thompson (JWT), Dallas TX, developing solutions such as retention models, response & conversion models, media mix models, segmentation models, natural language processing and also developed automated analytical procedures to track and make efficient direct marketing campaigns for clients.
As a Statistician at JWT he had the opportunity to work on risk models and analyzed numerous quantitative surveys for various clients to develop customer engagement strategies and key program offerings.
Before joining JWT, Peter also worked for Research International, Ghana, solving problems like brand equity, brand affinity and brand loyalty. He also worked as a Data Analyst at Vodafone, Ghana, before joining Research International. Peter holds a MS in Statistics and BSc Mathematics